Client: Warner Bros. Discovery Global Experiences / 3DBA / IRGENre GROUP
Legacy Alive is a global format designed to transform cultural heritage into living experiences.For its first chapter, Discovery Pompeii Alive, the ambition is clear:
3DBA was looking for a partner who could turn this vision into something real, across story, technology, and experience. That’s where we came in.
We have been shaping the experience from the inside out. From narrative and environments to real time systems and interaction, we are building the layers that allow visitors to step into Pompeii and feel it as a living city.
Our role has quickly expanded beyond execution. Alongside the experience, we helped define its narrative direction: Come se fosse oggi (As if it were today). This is the lens that guides everything: how the story is told, how the visuals are built, how the audience is positioned. Not spectators, participants.
A six-room journey through Pompeii. Each space reveals a different dimension of the city: its people, its rituals, its science, its final moments.
The experience is powered by a combination of large scale projection environments, real time 3D characters, AI driven interactions, spatial audio systems, a VR flight over Vesuvius. Everything works together to create one condition:
This is one of the most ambitious projects we’ve worked on to date, not because of scale alone, but because of what it requires: aligning storytelling, technology, and cultural responsibility into one coherent experience.
It’s also a clear expression of how we work: taking an existing vision and giving it structure, emotion, and operational reality.
